One Visual That Can Transform Your Brand (Even Without a Logo Yet)
Before you pick a font or design a logo, there’s one simple visual that can shape your entire brand: a mood board.
A mood board helps you translate the feeling of your brand into something tangible. It’s where your style, energy, and vision begin to take form—long before you ever open Canva or hire a designer.
If you’re a female entrepreneur building an intentional brand, this is your first aligned step. In this post, I’ll show you how to create a mood board that reflects your essence and sets the tone for everything that follows.
For heart-centered entrepreneurs, a mood board is more than just pretty pictures. It’s a visual representation of how you want your business to feel—a gathering of tones, textures, and imagery that mirrors your essence. Whether you’re just beginning or refreshing your brand, creating a mood board is a beautiful first step.
Why Mood Boards Matter
Your brand isn’t just what people see—it’s what they sense.
A mood board helps you visually anchor that sense. It gives form to the feelings you want to evoke in your clients and creates a clear foundation for every brand decision that follows (like colors, fonts, and imagery).
And the best part? You don’t have to be a designer to make one. Just curious, intentional, and open to what inspires you.
Where to Find Inspiration
Start noticing what draws you in. Inspiration is everywhere:
Pinterest: Create a private or public board and start pinning images that feel like your brand. Don’t overthink it—go with what lights you up.
Nature: Is your brand earthy and grounded, or coastal and airy? Let natural textures, seasons, or landscapes influence your vibe.
Your life: Look at your favorite spaces, outfits, books, or even skincare packaging. Often, your brand style is already woven into what you love.
💡 Tip: Don’t limit yourself to business content. The best mood boards pull from lifestyle, art, photography, and real-world textures.
How to Create a Brand Collage in Canva
Once you’ve gathered your inspiration, it’s time to bring it all together.
Here’s how to create your mood board in Canva:
Start with a blank design
Try using a presentation or square layout—something that gives you room to play.Upload your images
Save your favorite pins or personal images and upload them into Canva.Arrange freely
There’s no right or wrong. Group by tone, texture, or just go with what flows. Include photos, textures, quotes, colors—whatever speaks to your brand.Notice the patterns
Are certain colors repeating? Is there a softness or boldness? Are your images airy, moody, minimal, textured? These patterns help shape your visual direction.
What to Notice: Themes, Textures, Tones
Once your board starts taking shape, pause and reflect:
What words come to mind when you look at it?
Are the textures smooth, soft, rugged, glossy, natural?
Does the overall vibe feel cozy? Expansive? Bright? Grounded?
These observations are gold—they give language and feeling to your brand’s visual identity.
✨ Mood boards help you articulate what you’ve been intuitively feeling.
Start Your Mood Board with the DIY Guide
If you're ready to bring your vision into form, the Brand Style Guide Template from Made With Sabine includes a space to create your mood board—plus everything else you need to bring your brand to life with clarity and ease.
🌿 Start gathering, creating, and trusting your vision.
You already know what your brand feels like. This is just a way to show it.
Reflection Prompt:
🖼️ What images, colors, or textures do you naturally gravitate toward—and what do they say about your brand?
