What to Include in Your Brand Style Guide (And Why It Matters)
Your brand style guide is the foundation for consistency and clarity. But it’s more than a document—it’s a reflection of your vision, your energy, and the experience you want to create.
Whether you’re just starting your business or refreshing your brand, this post walks you through what to include in your style guide, and how it helps you build trust, ease, and alignment as a woman entrepreneur.
Think of your brand style guide as a visual compass. It holds all the core elements that express the soul of your brand: your colors, your fonts, your logo use, your imagery, and more. When these pieces are clearly defined and beautifully documented, it becomes so much easier to show up with clarity, confidence, and alignment.
So, what exactly is a brand style guide?
A brand style guide is a document (digital or printed) that captures your visual identity and guides how it’s used across platforms—from your Instagram to your website to your email newsletters. It’s your go-to reference for staying visually consistent, whether you’re designing something yourself or collaborating with a designer, VA, or social media manager.
For many women entrepreneurs, especially those using tools like a Squarespace template or custom site design, having a guide ensures that every visual touchpoint—your website, social media, and client-facing materials—feels aligned and intentional.
What’s included in a brand style guide?
While every guide is unique, most include:
Your color palette with HEX, RGB, and CMYK codes
Font pairings for headings, subheadings, and body text
Guidelines for logo use, alternate logos, and clear space
Examples of your imagery and icon style
Optional: brand tone, voice notes, and visual do’s and don’ts
Why is it so important?
A brand style guide saves you time, decision fatigue, and creative overwhelm. Instead of second-guessing your design choices every time you write a blog post or design a Canva graphic, you simply open your guide and follow what’s already aligned.
When your brand shows up consistently and beautifully, it builds trust, recognition, and resonance. People begin to associate your presence with a certain feeling—and that’s where the magic lives. Whether you’re using a custom Squarespace website design to build your website or you’re creating other visual collateral, your brand deserves to feel cohesive.
Who is this for?
This is for you if you’re a:
Coach or service provider building an online presence
Creative or wellness entrepreneur wanting more visual clarity
Small business owner or designer focused on branding for women entrepreneurs
Ready to create your own?
The DIY Branding Style Guide Template is an intentional, strategic Canva-based template designed to help you define your visual brand with ease. It walks you through each step—from mood board to color palette to font selection—so you can create a brand that’s consistent, aligned, and uniquely you.
✨ [Explore the template here] (Insert Link)
